My logo

I wanted to create a strong identity so i would need a bold logo that would stand out and summarise what i am aiming to achieve.
I also needed a theme that ran throughout the website and any promotions, so having a logo that people can recognise will help me accomplish this.
I wanted something striking, complex and simple at the same time; something which looked more like a symbol but was in fact typography. I would like to simplify it after by explaining it with the words or names the letters represent.
I want something bold that draws the eyes, something that really stands out.
I looked back at my mood board and i really liked the logo that i had found;

This logo i like because the typography is unique and it is quite simple and complex with the reflection of itself but this doesn't effect the strength of the contrast.

I want to have a logo and the overall design that captures the interest of the viewer and intrigue them into looking deeper, so they choose to find what the reason or image is about rather then me spoon feeding the user.



This is what i came up with, i am really pleased with the shape of the initials and think that it really attracts the eyes.

Now i have something that will be a constant in everything i do and will instantly recognisable.

I made this in photoshop, i used jet black and brilliant white; the lack of tone or blending really brings a stark contrast to this piece.